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Puntos Colombia, one of Colombia’s largest customer loyalty platforms, needed to modernize its core data infrastructure and enable self-service data access to business users across the company. With a small data team serving over 200 employees, the team turned to Select Star to transform how data is documented, discovered, and consumed. Through a company-wide Data Champions program and intelligent data discovery from Select Star, Puntos Colombia now empowers employees to access and analyze data independently, freeing up the data team to focus on strategic initiatives.
Data bottlenecks and undocumented knowledge slowed business insights
As Puntos Colombia grew to support over 27 million consumers and 5,000+ small businesses on their platform, they knew their infrastructure needed an upgrade. They had to rebuilding core business processes on a custom-built platform to replace a legacy system that could no longer support their scale and evolving needs. This migration included redesigning how customer and transaction data was structured, managed, and delivered across the organization. At the same time, the company needed to expand access to its data beyond a small team of 12 analysts and engineers without increasing support bottlenecks or compromising data quality. But several challenges stood in the way:
Puntos Colombia needed a way to scale data access, reduce support burden, and make its metadata usable and visible across the organization. With only a handful of people who understood their data model, turn around times for data questions were too long for the company to be able to support their growing customer base.
Every time someone needed data, they opened a ticket. We couldn’t keep up.
Juan Esteban Serna Restrepo
Data Governance Manager
Empowering business users with metadata, training, and intuitive tools
Puntos Colombia selected Select Star to support both their technical migration and their broader data enablement goals. After evaluating enterprise solutions like Collibra and Alation, the team chose Select Star for its practical balance of functionality, ease of use, and cost. The rollout focused on three key areas:
Together, these efforts helped shift the culture from ticket-based support to empowered, self-service data access.
Select Star has the context our users need. It's more than a tool. It’s the foundation for our self-service data culture.
Juan Esteban Serna Restrepo
Data Governance Manager
A scalable, self-service analytics culture
With Select Star, Puntos Colombia has built a modern, collaborative data culture. Documentation is no longer an afterthought. A dedicated subteam now manages digital analytics documentation and maintains a business glossary directly within the platform. Business users actively explore metadata, generate SQL using built-in AI, and build dashboards in Tableau or Excel without needing to rely on the data team.
The shift to self-service analytics has significantly reduced ticket volume and boosted data literacy across departments. Select Star is now the foundation of their data enablement strategy. As a result, the company has seen measurable improvements in how teams access, use, and collaborate around data:
Select Star helped Puntos Colombia turn a complex migration project into an opportunity to reshape how the company works with data. By centralizing documentation, making metadata accessible, and launching a company-wide training program, the team laid the foundation for scalable, self-service analytics.
The impact is clear: business users no longer rely on tribal knowledge or wait on support tickets to get answers. They explore data independently, contribute to documentation, and build the dashboards they need, backed by reliable metadata and lineage.
As the platform and data programs evolve, Select Star continues to support the team’s goals: giving people the context they need to work faster, answer questions confidently, and use data more effectively across the business.
