Building a Smarter Data Foundation: HDC Hyundai’s Journey to AI-Ready Data

HDC Hyundai (Hyundai Development Company) is one of South Korea’s leading construction and real estate development companies. With over 2,000 employees, HDC Hyundai is known for its large-scale development projects and is recognized for its proactive adoption and integration of advanced technologies and data-driven solutions across its operations, from construction and real estate development to safety management and sustainable growth. 

Read this case study in Korean.

50+%
Time Reduction in Data Management
75%
Faster Audit and Internal Data Request Handling
Industry:
Real Estate and Construction
Company size:
2,000 employees
Integrations:
Snowflake
Quicksight

Challenge

A Fragmented and Costly Data Landscape Hindering AI Initiatives

HDC Hyundai’s proactive approach to technology and data led the company to embark on a significant digital transformation journey, moving from traditional on-premise databases to modern cloud-based systems in 2022. This shift from on-premise databases to cloud solutions, particularly Snowflake, highlighted the need for a structured approach to metadata management, data lineage, and operational efficiency. As HDC Hyundai navigated this shift and the rapid expansion of its data platform, several challenges surfaced that directly affected the company’s ability to support AI-driven initiatives, maintain compliance, and operate efficiently.

  • Data Management and Quality Issues: HDC Hyundai relied on manual metadata documentation across on-premise systems. Without a unified system for metadata, business intelligence dashboards had inconsistent definitions, making it challenging to ensure data accuracy. This led to delays in identifying data sources and prolonged troubleshooting of dashboard issues.
  • Data Migration Complexity: The migration of data from on-premise servers to Snowflake's cloud-based data warehouse was essential for HDC Hyundai's digital transformation strategy. However, the absence of comprehensive metadata visibility risked data confusion after migration, potentially leading to operational inefficiencies and disruptions.
  • Data Lineage Transparency: HDC Hyundai needed a clear view of how data flowed between its Snowflake data warehouse, BI dashboards, and other business applications. This was crucial for supporting regulatory audits and providing traceability for transactions. Without clear data lineage, tracing the origin of company transaction data for audits was a slow, manual process.

These challenges significantly impacted HDC Hyundai's ability to leverage its data effectively and be prepared to adopt, integrate, and build value from AI initiatives. The company sought a solution to comprehensively track data flows, enhance metadata organization, and streamline data governance processes. 

HDC Hyundai showcases Select Star as its solution to streamline data management and governance at an AWS Pioneer Day.
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What is more meaningful to us than just saving time is that, with Select Star, we no longer rely on outdated Excel documents that haven’t been updated since their initial version. Instead, we now have digitized record management and history tracking, ensuring continuity and stability in our work even when a person in charge changes roles or leaves the company. Rather than relying on fragmented pieces of history stored in someone’s memory, we are leveraging Select Star to adopt a well-organized, data-driven approach to work.

이윤재 (YoonJae Lee)

Digital Team manager at HDC Hyundai

Solution

Automated Metadata Management and Data Lineage

HDC Hyundai evaluated multiple vendor solutions and ultimately chose Select Star to implement as part of its metadata management strategy. Select Star was chosen for its ability to: 

  • Automatically Generate Metadata management: Document and catalog metadata across Snowflake, SQL server, Tableau, and QuickSight
  • Visualize Data Lineage: Provide a clear, end-to-end view of upstream and downstream data dependencies. 
  • AI-Powered Data Descriptions: Generate definitions for datasets, reducing the need for manual documentation.
  • Streamline Governance: Enable business users to search, understand, and track datasets through an intuitive, self-service discovery portal.

With Select Star, HDC Hyundai achieved complete visibility into its data landscape, streamlined audit compliance, and reduced the workload required for internal data requests.

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With Select Star, we have clear visibility into our entire data landscape. Our audit preparation process is now significantly faster. We can visualize data flow across platforms instantly, making internal request preparation much easier. What used to require 10 people can now be handled by just 2.

이윤재 (YoonJae Lee)

Digital Team manager at HDC Hyundai

Result

75% Faster Audit and Internal Data Request Handling

HDC Hyundai shares how they implemented Select Star at Snowflake’s Industry Insight Day.

With the implementation and adoption of Select Star, HDC Hyundai has seen significant improvements across various facets of its data management processes: 

  • Automated Data Lineage Tracking: HDC Hyundai can now visualize the complete flow of data, simplifying audit preparation and enabling a clearer understanding of data transformations.
  • AI-Powered Metadata Descriptions: Data teams no longer spend hours manually documenting metadata. The AI-generated descriptions accelerate onboarding new employees and reduce time-to-productivity.
  • By integrating metadata management, HDC Hyundai has significantly enhanced the efficiency of data provisioning, analysis, and utilization in the business.

HDC Hyundai is now poised for the next phase of its data strategy, focusing on enhancing operational efficiency, leveraging AI-driven data initiatives, and fostering a company-wide data literacy culture. These initiatives aim to strengthen the company's data-driven capabilities and support its long-term growth strategy.

Select Star has reshaped HDC Hyundai's data management, enhancing efficiency and transparency, and become an integral part of its data strategy. With this modern data management and foundation in place, HDC Hyundai is well-positioned to continue making the technology and data investments to support its operations and reinforce its position as a leader in construction and real estate development.

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