Data catalogs serve as the foundation for effective data management, empowering organizations to harness the full potential of their data assets. As data volumes and complexity grow, implementing a robust data catalog becomes crucial for maintaining data quality, accessibility, and governance. This post covers the key steps to successfully implementing a data catalog and achieving its organization-wide adoption, drawing insights from Snehal Karanjkar, a data analytics and engineering leader with experience at companies like Productboard and Kong.
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Table of Contents
- Key Considerations for Data Catalog Implementation
- Best Practices for Effective Data Catalog Implementation
- How Productboard Transformed Data Management with a Centralized Catalog
- The Future of Data Catalogs
Key Considerations for Data Catalog Implementation
Before diving into the implementation process, it's essential to understand some fundamental concepts related to data catalogs: metadata management, data discovery, and data governance.
Metadata management forms the core of any data catalog, capturing information about data assets, their origins, and relationships. This approach enables data teams to document complex data ecosystems effectively. In a typical organization, metadata might include details about database schemas, table structures, and data lineage.
Data discovery is a critical function of data catalogs, enabling technical and business users to find as well as understand relevant data assets quickly. By providing powerful search capabilities and intuitive interfaces, data catalogs can significantly reduce the time spent locating necessary information. For instance, a marketing analyst could easily discover customer segmentation data without relying on the data team for assistance.
Data governance is an integral part of successful data catalog implementations and adoption, ensuring data quality, compliance, and security. By centralizing information about data ownership, access controls, and usage policies, catalogs support consistent governance practices across the organization. This centralization is particularly valuable for companies dealing with sensitive data or operating in regulated industries.
Best Practices for Effective Data Catalog Implementation
1. Prioritize Integration and Usability
When selecting a data catalog solution, focus on tools that seamlessly integrate with your existing data stack and offer user-friendly interfaces. Ensure the chosen tool supports automated metadata collection to reduce manual effort and improve accuracy. For a deeper dive into how to evaluate and test data catalog platforms effectively, check out our guide on how to run a data catalog POC.
2. Adopt a Phased Implementation Approach
Start with a pilot program involving a small, data-savvy team to test and refine your implementation strategy. This approach allows for valuable feedback and adjustments before company-wide rollout. Snehal advises starting with a smaller organization, see how they use the catalog to understand their data as well as to receive and respond to feedback effectively.
3. Foster a Culture of Data Catalog Adoption
Encourage widespread use by integrating the catalog into daily workflows and demonstrating its tangible benefits. Leverage early adopters as champions to promote the tool across departments. This organic growth can significantly boost adoption rates.

4. Implement Continuous Monitoring and Improvement
Regularly assess the impact of your data catalog through key metrics such as time saved in data discovery and reduction in duplicate assets. Use these insights to refine your implementation strategy. Snehal suggests tracking adoption through query volume – the decline in the volume of queries received in Slack is a good indicator of successful adoption.

How Productboard Transformed Data Management with a Centralized Catalog
Productboard, a fast-growing product management software company, faced challenges managing its expanding data ecosystem. As the organization scaled, Snehal and his team grappled with a fragmented data environment that impeded efficient analysis and decision-making. To address this, they embarked on a journey to modern data management and implemented a centralized data catalog solution. After careful evaluation, they selected Select Star as their solution to seamlessly integrate with their existing tech stack, offering user-friendly interfaces and providing automated metadata collection.
For rolling out the data catalog, the team approached a phased implementation, beginning with a pilot group and gradually expanding across the organization. They identified and leveraged internal champions to drive adoption and showcase the catalog's value. This methodical rollout resulted in a significant transformation of Productboard's data practices. The company experienced a marked reduction in time spent on repetitive data queries, enhancing overall efficiency and enabling more data-driven decision-making. The success of this implementation underscores the importance of a thoughtful approach to data catalog deployment, emphasizing integration, usability, and gradual adoption to achieve meaningful improvements in data management and utilization.

The Future of Data Catalogs
As modern data stacks continue to expand and grow in complexity, organizations will face growing challenges in data discovery and trust. A robust data catalog tool provides a centralized repository for understanding and accessing data assets. Looking ahead, Snehal anticipates data catalogs to incorporate increasingly advanced AI capabilities for even smarter metadata management and more intuitive data discovery. Advancements in lineage tracking and impact analysis are also on the horizon, alongside improved collaboration tools to enhance data literacy across teams.
To achieve self-serve analytics, teams need a clear understanding of where the data came from and how it is being used. Data catalogs play a crucial role in empowering teams and facilitating effective governance. Connect with our team and explore how data catalogs can benefit your organization.