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Snowflake Data Governance: How to Get Started

Snowflake Data Governance: How to Get Started
An Nguyen, Marketing & Operations
April 17, 2025

Many organizations view data governance as a necessary evil - a set of rules and processes to check off regulatory boxes. What if data governance could become a strategic asset, driving innovation and growth? Snowflake's data governance framework aims to do just that, enabling businesses to not only meet compliance requirements but also unlock the full potential of their data. As enterprises increasingly adopt Snowflake’s cloud-native architecture, its governance features—enhanced by partners like Select Star—are redefining how businesses balance security and governance with agility in the data-driven economy.

Table of Contents

Snowflake's Built-In Governance Capabilities

As regulations like GDPR, HIPAA, and CCPA continue to evolve, organizations face mounting pressure to ensure proper data handling and protection. Snowflake's governance capabilities enable businesses to address these compliance challenges while simultaneously unlocking the full potential of their data assets through proactive management.

At the core of Snowflake's governance approach are key features like object tagging, dynamic data masking, and row access policies. These capabilities work together to create a robust framework that balances security and accessibility, ensuring that the right people have access to the right data at the right time.

  1. Object Tagging
  2. Dynamic Data Masking
  3. Row Access Policies
  4. Audit Logs

1. Object Tagging – Streamlined classification

Snowflake’s object tagging feature allows organizations to assign metadata to tables, columns, and views using key-value pairs, making it easier to categorize and organize data. These tags can be used to track sensitive data, classify objects, implement access policies, and simplify Snowflake governance. Object tagging enables efficient data categorization and organization, providing benefits such as tracking sensitive data and implementing access policies. Read our post on how to use Snowflake Object Tagging for more.

2. Dynamic Data Masking –  Context-aware protection

This powerful feature allows organizations to hide sensitive information from unauthorized users while maintaining data accessibility for those with proper permissions. Masking policies can be applied to columns containing sensitive data, with conditions that determine how data is transformed during query execution. You can create masking policies for different data types (STRING, NUMBER, TIMESTAMP) to specify how authorized roles see raw data while unauthorized roles see masked values. A customer support agent viewing a credit_card column might see **-**-****-1234, while fraud analysts with elevated privileges view full details.

3. Row Access Policies – Granular visibility controls

Snowflake's row-level security restricts access to specific rows in tables or views based on defined policies. This schema-level feature controls whether rows are accessible through SELECT, UPDATE, DELETE, and MERGE operations. Row access policies can override default access privileges, limiting visibility of specific rows even for object owners. This granular control ensures that users only see data relevant to their role or department.

4. Audit Logs – End-to-end accountability

Snowflake maintains comprehensive audit trails that track user activities, data access attempts, and query executions. These logs provide visibility into how data flows through the system, capturing data lineage through transformations and dependencies. Views like ACCESS_HISTORY and OBJECT_DEPENDENCIES monitor data movement between tables and objects, enhancing visibility into data origins and transformations.

Together, these features create a robust system that not only ensures compliance and privacy but also enables secure, efficient data utilization throughout the enterprise. This unified approach allows organizations to confidently manage their data assets, balancing security requirements with the need for data-driven insights and innovation.

Data Governance as a Strategic Driver

Governance vs. Compliance in Snowflake

Governance in Snowflake represents a proactive framework that encompasses data quality management, lifecycle controls, and access management. It refers to the policies, procedures, and practices implemented to ensure proper management and control of data stored on the Snowflake Platform. Effective governance maintains data integrity and value through a comprehensive approach to security, quality, and management.

Compliance, on the other hand, is a reactive adherence to specific regulations like GDPR, HIPAA, and CCPA. While essential, compliance represents just one subset of a comprehensive governance strategy. Snowflake's features make it easier to adhere to these standards while maintaining data accessibility.

Aspect Governance Compliance
Focus Data quality, lifecycle management, access Regulatory checklists (GDPR, CCPA)
Metrics Incident resolution rate, data reuse % Audit pass/fail, violation counts
Tools Object tagging, Select Star lineage Access logs, policy templates

Beyond Compliance Checklists

While compliance remains critical, Snowflake's governance framework enables a more proactive approach focused on data quality, lifecycle management, and strategic access controls. This shift from reactive box-checking to proactive data stewardship can yield significant benefits

Operational Efficiency: Standardized tagging and access policies in Snowflake reduce redundant data copies as teams share governed datasets instead of creating siloed extracts. This streamlined approach leads to cost savings and improved resource allocation, with automated systems handling up to 90% of routine compliance activities.

Innovation through Trusted Data: With properly governed data, organizations can confidently deploy analytics and AI initiatives, knowing they're built on trusted datasets. Snowflake's governance features ensure data remains accurate and accessible for actionable business insights. Combined with Select Star’s cross-platform column-level lineage, data teams can trace data back to source systems, avoiding “garbage in, garbage out” scenarios.

Customer Trust: Transparent data practices significantly enhance brand reputation. By implementing robust governance measures, organizations demonstrate their commitment to responsible data handling, building trust with customers and partners alike.

By approaching governance as more than a compliance checkbox, organizations unlock its potential as a catalyst for business growth. This shift in perspective allows companies to leverage their data assets more effectively, driving innovation and operational efficiency. Ultimately, robust governance becomes a competitive advantage, enabling faster decision-making and fostering greater trust with customers and partners.

Building a Governance Framework in Snowflake

Implementing effective governance requires a thoughtful, step-by-step approach:

  1. Environmental Analysis: Begin by identifying all data sources, sets, types, and flows within your Snowflake environment. This comprehensive mapping provides visibility into data relationships and dependencies, forming the foundation for effective governance.
  2. Policy Design: Next, align controls with business outcomes. Define clear objectives for your governance efforts and develop a framework that aligns access controls and retention rules with business goals. Choose or adapt an existing framework, such as the Data Management Body of Knowledge (DMBOK) or a data mesh, as a blueprint for organizing governance policies and roles.
  3. Team Structure: Establish a dedicated Governance Council or Committee with clearly defined roles and responsibilities. Key roles include:
    • Data stewards
    • Data managers
    • Data custodians
    • Compliance officers
    • Data architects
    • Information security officers
    • Data quality analysts
A typical governance workflow with key personas (Source: Snowflake)
  1. Metrics for Success: Success hinges on measurable outcomes. Organizations should track metrics such as incident resolution time,  percentage of tagged tables, and savings achieved by eliminating redundant data storage

How Select Star Enables Snowflake Data Governance

Select Star's seamless integration with Snowflake enhances and extends the platform's governance capabilities, providing a comprehensive suite of tools that work in harmony with Snowflake's native features. This powerful combination offers data teams a robust framework for implementing and maintaining effective data governance practices. By leveraging Select Star's advanced functionalities alongside Snowflake's core strengths, organizations can achieve greater visibility, control, and efficiency in their data management processes.

Data Security: Select Star integrates with Snowflake to help with the heavy lifting of manual tagging and keeping tags up-to-date. Users can tag sensitive data within Select Star, and its comprehensive column-level lineage will propagate those tags if sensitive data has been replicated downstream. All tags within Select Star can be synced directly back to Snowflake to be leveraged by Snowflake's masking policies.

Select Star integrates with Snowflake to help with the heavy lifting of manual tagging and keeping tags up-to-date. Users can tag sensitive data within Select Star, and its comprehensive column-level lineage will propagate those tags if sensitive data has been replicated downstream. All tags within Select Star can be synced directly back to Snowflake to be leveraged by Snowflake's masking policies.
Select Star streamlines data privacy workflows with automated tagging rules and tag propagation.

Impact Analysis: Select Star's comprehensive data lineage capabilities enable teams to track data flows across the entire ecosystem. This visibility helps identify potential impacts of changes, assess data quality issues, and maintain critical data pipelines with confidence. This proactive approach minimizes unexpected disruptions and ensures smooth data operations.

Select Star's comprehensive data lineage capabilities enable teams to track data flows across the entire ecosystem. This visibility helps identify potential impacts of changes, assess data quality issues, and maintain critical data pipelines with confidence. This proactive approach minimizes unexpected disruptions and ensures smooth data operations.

Data Discovery: An automated data catalog captures metadata from tables, transformations, and BI dashboards, providing a single source of truth for all data assets. AI-powered documentation generation enriches the catalog with context about data content, origin, and usage patterns, reducing manual effort and improving accuracy.

Data Democratization: A centralized business glossary ensures consistent understanding of terms across the organization. Select Star's Ask AI feature allows users to query data assets using natural language, democratizing access to insights and reducing reliance on technical teams.

Cost Management: Usage and cost analytics provide detailed breakdowns of Snowflake spend across queries, tables, warehouses, and teams. This visibility helps identify opportunities for optimization, such as eliminating unused tables or refining resource-intensive queries to reduce overall costs.

Select Star gives you a detailed breakdown of costs by warehouses, users, models / tables, and dashboards.

Ready to take your Snowflake data governance to the next level? Try Select Star's integration today and experience the power of automated, intelligent data management that seamlessly enhances Snowflake's native capabilities.

Governance as a Growth Lever

Snowflake's data governance capabilities enable organizations to adopt a proactive approach to data management, transforming governance from a compliance burden into a strategic advantage. By implementing a comprehensive governance framework, businesses can:

  • Enhance data quality and reliability
  • Streamline operations and reduce costs
  • Accelerate innovation through trusted data access
  • Build customer trust through responsible data practices
  • Mitigate risks and ensure regulatory compliance

In today's data-intensive business environment, effective governance is no longer optional—it's a critical differentiator that separates industry leaders from the competition. With Snowflake's robust governance features and integrations with partners like Select Star, organizations can unlock the full potential of their data while maintaining the highest standards of security and compliance.

Interested in leveraging Snowflake's data governance capabilities? Find time to connect with us with the form below!

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